Don’t Say You Went to Ipoh Without White Coffee Brew ☕

Chang Jiang Ipoh White Coffee is a renowned Malaysian coffee brand originating from Ipoh, Perak — the birthplace of the famous “white coffee.” It is celebrated for its rich aroma, smooth texture, and well-balanced flavour, achieved by lightly roasting premium coffee beans without caramelized sugar. This unique roasting method preserves the coffee’s natural fragrance and mild bitterness. Chang Jiang offers both instant sachets and café experiences that combine tradition with modern comfort. The brand has become a symbol of authentic Malaysian heritage, loved by locals and tourists alike for delivering the true taste of Ipoh’s distinctive coffee culture.