[2025 Matsuyama Attraction] Travel Guide for Dogo Shopping Street (Dogo Haikara Avenue) (Updated Jun)

📅 Itinerary Day1: Matsuyama Castle + Dogo Onsen Day2: Iya Valley Vine Bridge + Statue of peeing boy Day3: Kurashiki Bikan Historical Quarter Day4: Naoshima Day 5: Tokushima Naruto Whirlpool + Ritsurin Garden Day 6: Hashiguiwa & Shirahama 🏨 Accommodation Day 1: Chaharu Hotel Day 2: Mannaka Obokekyo Day 3: UNO Hotel Day 4: Grand Base Takamatsu Day 5: Wakayama Marina City Day 6: Fairfield by Marriott Wakayama Kushimoto 📌 Tips We flew in to Matsuyama Airport and picked up our car. Self-drive holiday, take it slow, visit 1 or 2 places a day, just relax and enjoy, after all it is a holiday!

#JapanGuide 🍄 Dogo Onsen Ghibli Market – どんぐり共和国 📍Address / Location Located in the center of Dogo Haikara Shopping Street, 20‑20 Dogo Yunomachi, Matsuyama City, Ehime Prefecture. 1-minute walk from Dogo Onsen Station! It's the perfect route to stop by right after visiting the main hot spring building 😊   ⏰ Operating Hours • Friday, Sunday: 9:30–18:30 • Monday–Thursday, Saturday: 11:00–20:00 • No regular holidays, but temporary closures are possible, so check SNS or the official website before visiting!  💰 Price Range • Focused on character goods, prices range from 1,000 yen to 5,000 yen • A variety of items including Totoro and Nekobus dolls, stationery, and daily necessities!  💡 Tips • Extra-large Totoro & Nekobus dolls greet you at the entrance. In particular, the Nekobus bus stop signboard has a cute “Dogo Onsen” sign!  • The interior of the store is full of a wooden feel! • Popular character goods sell out really quickly, so we recommend visiting early • If you have a wallet, take a certification shot at the photo zone 😄 📝 Impressions The Ghibli goods shop that suddenly comes across in the traditional atmosphere of Dogo Onsen made me feel like I was in a scene from an animation. The cute production that made it seem like Totoro was enjoying the hot springs and the detail of asking “Dogo Onsen?” at the Nekobus bus stop made me smile 😍 Even if you don’t buy goods, the photo zone is great for taking pictures and the dolls that bring back memories are healing just by looking around! If you want to add a Ghibli sensibility to your trip to Dogo Onsen, this is a must-visit spot!

#JapanGuide 📍Address/Location • Dogo Yunomachi area, Matsuyama City, Ehime Prefecture • Approximately 250m L-shaped arcade connecting Dogo Onsen Main Building ↔ Dogo Onsen Station  • Directly connected to the tram station, convenient route from hot springs → shopping → station! ⏰ Operating hours • Every day 9:00 ~ 22:00 (or 21:30~22:00)  • The best atmosphere is when you walk around in a yukata in the evening 🌙 💰 Price range • Souvenirs and snacks 300 yen ~ 2,000 yen • It is full and diverse, mainly with local specialties such as Iyobari towels and tangerine-flavored snacks   • Small restaurant or cafe menus are around 500 ~ 1,500 yen, and you can get a simple meal 💡 Tips • Recommended for participating in the ‘Dogo Village Stamp Rally’: If you collect all 30 stamps in the shopping street, you can receive a souvenir and a hot spring ticket  • Don’t miss the Botchan Karakuri Clock (clock tower) doll show that moves every hour  • There are footbath & wrist hot spring experience zones on both sides of the shopping street, so you can experience hot spring water while shopping  • Arcade The ceiling is roofed so you can enjoy the view comfortably even on rainy days. 📝 Impressions The layout where you can enjoy the hot springs at the main building of Dogo Onsen and then slowly walk around in a yukata while enjoying shopping, snacks, and experiences at the same time is really attractive. There are many local products such as tangerine-flavored snacks, Iyobari towels, and souvenir chopsticks, so it's perfect as a souvenir of your trip! It was fun to watch the clock tower show that gathered every hour, and it was nice to rest your feet in the footbath and take pictures. It was perfect to capture a memory under the soft arcade lights in an atmosphere where tradition and modernity come together. I highly recommend this course that fills up your hot spring trip with shopping and experiences! 🛍️💖

#JapanGuide 🍱 きっちん遊膳 (Kitchen Yuzen) 📍Address or Location • 6-14 Dogo Yuno-cho, Matsuyama City, Ehime Prefecture, not Yamaguchi Prefecture, Japan, Wako Building 1F   • Easy access, 1-minute walk from Dogo Onsen Tram Station ⏰ Operating Hours • 10:00~18:00 every day, open year-round • However, there may be temporary closures, so we recommend checking on-site  💰 Price Range • Usually under 1,000 yen, usually around 1,000~3,000 yen 💡 Tips • Over 700 types of traditional tableware, including chopsticks, chopstick rests, and Tobeyaki (Tobe pottery) • You can make your own chopsticks with a free engraving service • Card and QR payment accepted! • There is no parking, so please use the paid parking lot around Dogo Onsen 📝 Impressions It's like a hidden gem located in the middle of Dogo Onsen's tourist area! The space where chopsticks of various colors and patterns are waiting was a sight to see. Plus, thanks to the free engraving, it's perfect as a travel souvenir! It's in a place where you can stop by before or after a meal, so it's easily accessible. The atmosphere is calm, and the staff kindly explained things, so I was able to understand more about traditional Japanese tableware culture. 😊

#cityplaybook Rainy days can be magical—especially in Dōgo Onsen. With covered arcades, charming shops, and the scent of onsen in the air, this historic hot spring town in Matsuyama is a joy to explore, no matter the weather. The shopping arcade is full of local souvenir stores, from traditional crafts to modern favorites. One stop you can’t miss? The Rilakkuma shop—it’s full of adorable goods you’ll want to bring home, whether you’re a fan or just need a bit of cute in your day. There are also plenty of cozy cafés. I grabbed a seat at Yukemuri Café and tried their freshly grilled dango—warm, sweet, and perfect for a rainy afternoon. Even under gray skies, Dōgo Onsen glows with charm. And once you’re done wandering, there’s always a hot bath waiting. Why I recommend Dōgo Onsen: ・The covered streets make it an ideal destination even when it rains ・Between the hot springs, sweet treats, and charming shops, there’s comfort at every corner 📍Dōgo Onsen, Matsuyama, Ehime Prefecture, Japan #DogoOnsen #Matsuyama #RainyDayTravel #CoveredArcades #JapaneseSweets #YukemuriCafe #RilakkumaShop #OnsenTown #SlowJapan #PerfectDay