【Video and Entertainment】Innovative planning case for tourism cooperation of "Flowers and Teenagers"

Saudi Arabia has reached a strategic cooperation with Mango TV's popular variety show "Flowers and Boys·Silk Road Season", with the theme of "One Belt, One Road", and deeply tied to Saudi Arabia destinations through celebrity reality shows. Create the same travel route as celebrities, transform the filming locations of the show into popular check-in spots, and significantly enhance the brand value of the destination; cross-border linkage between cultural tourism and variety shows, realize industrial collaborative construction, and create a full chain integration of "content production-service support-product sales". After the show was broadcast, the search volume for Saudi Arabia destinations surged, driving more Chinese tourists to enter Saudi Arabia. This innovative model successfully transforms the IP potential of variety shows into actual tourism consumption, forming a sustainable "content-driven" tourism development path.