https://qa.trip.com/moments/detail/datong-275-132353824
Tourism Innovation AwardsChina
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【Audiovisual Entertainment】"Black Myth: Wukong" Ignites Tourism to Ancient Architecture in Shanxi

"Black Myth: Wukong" is a highly anticipated game that has captured massive player attention with its exquisite visuals and rich storyline. The game has not only sparked a digital frenzy but also boosted related tourism activities, particularly visits to ancient architectural sites in Shanxi. By blending in-game scenes with real-world cultural heritage, this project offers travelers a unique exploration experience. Visitors can personally immerse themselves in the mythological world depicted in the game, driving deep integration between culture and tourism. It stands as a successful case of cross-industry innovation, showcasing new trends in modern cultural consumption. Producer | Feng Ji: With over 20 years in the gaming industry, he contributed to classic projects like "Asura" before founding Game Science Studio in 2020. Dedicated to "interpreting Chinese mythology with cutting-edge technology," his team spent 4 years creating the groundbreaking "Black Myth: Wukong." Hailed by Global Times as "a milestone in China's game industrialization," it shifted the industry from "traffic-driven" to "content-driven." Feng Ji was named "China Game Industry Annual Figure" in 2023.
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*Created by local travelers and translated by AI.
Posted: May 24, 2025
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