The "Instagrammable bullet screen wall" at Yanbian University is located at No. 1 University Town, 1188 Gongyuan Road, Yanji City, opposite the main gate of Yanbian University. The wall houses 75 shops in an 8-story commercial building with over 70 bilingual (Chinese and Korean) neon signs hanging on its exterior. The building is 150 meters long and 33 meters high, and when illuminated at night, it creates a "bullet screen" visual effect.